Two lively interactive sessions were led by William Jarvis, Managing Director, Marketing Strategy & Delivery for Bank of America Private Bank. This discussion was based around insights into the motivations, priorities and strategies of wealthy donors, and provided a primer on investment governance.
The Bank of America Private Bank 2018 Study of High Net-Worth Philanthropy is an essential resource for trustees and development staff to understand what wealthy donors are motivated by today.
Bank of America publishes a biennial series of reports on high-net worth philanthropy in the United States, providing data on giving broken down by gender, race and ethnicity, and generations. This data reveals trends and preferences that can inform your museum’s fundraising and donor stewardship efforts.
The 2018 Study was conducted in partnership with the Indiana University Lilly Family School of Philanthropy.
Click through below to read the Executive Summary and the full report (63 pages).