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What is our museum’s social impact?

6/8/2018

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By Kelly McKinley. From medium.com. Posted on 7/10/17.

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​When the Oakland Museum of California (OMCA) first opened its doors, it was considered a “people’s museum,” a place for the city of Oakland to celebrate the art, history, and natural sciences that shape California’s identity. We’ve maintained those deep ties to our community for nearly half a century and have been guided by the belief that when museums are truly welcoming and inclusive, they make a real difference in the lives of people as well as in the health and vitality of a community.

But do we have any proof to back up that belief? Not yet. How can we articulate that proof in a compelling way to our community of stakeholders? We’re not sure. So thus began our work to measure the social impact of the Oakland Museum of California — an exciting but daunting task. As Deputy Director of the OMCA, I lead the museum’s vision for community engagement and social impact. My colleague Johanna Jones is the Associate Director for Evaluation and Visitor Insights and my co-conspirator for this project. We don’t have the answers, but we are interested in sharing our process as we learn our way into measuring OMCA’s social impact in Oakland.

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  • Home
  • About us
    • Mission
    • Board of Directors
    • Current Members >
      • Institutional Members
      • Individual Members
    • Contact
  • Membership
    • Types >
      • Institutions
      • Patrons
      • Friends
    • Benefits
    • Member Spotlights >
      • Metropolitan Museum of Art, New York City
      • Mingei International Museum
      • Virginia Museum of Fine Arts
      • Heard Museum
      • Hillwood Estate, Museum & Gardens
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    • Philadelphia 2025
    • Tucson 2024 >
      • Forum
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      • Forum
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    • Tips for Trustees
    • IDEA Resources & Information
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