By Kelly McKinley. From medium.com. Posted on 7/10/17.
But do we have any proof to back up that belief? Not yet. How can we articulate that proof in a compelling way to our community of stakeholders? We’re not sure. So thus began our work to measure the social impact of the Oakland Museum of California — an exciting but daunting task. As Deputy Director of the OMCA, I lead the museum’s vision for community engagement and social impact. My colleague Johanna Jones is the Associate Director for Evaluation and Visitor Insights and my co-conspirator for this project. We don’t have the answers, but we are interested in sharing our process as we learn our way into measuring OMCA’s social impact in Oakland.