By Kelly McKinley. From medium.com. Posted on 7/10/17.
When the Oakland Museum of California (OMCA) first opened its doors, it was considered a “people’s museum,” a place for the city of Oakland to celebrate the art, history, and natural sciences that shape California’s identity. We’ve maintained those deep ties to our community for nearly half a century and have been guided by the belief that when museums are truly welcoming and inclusive, they make a real difference in the lives of people as well as in the health and vitality of a community.
But do we have any proof to back up that belief? Not yet. How can we articulate that proof in a compelling way to our community of stakeholders? We’re not sure. So thus began our work to measure the social impact of the Oakland Museum of California — an exciting but daunting task. As Deputy Director of the OMCA, I lead the museum’s vision for community engagement and social impact. My colleague Johanna Jones is the Associate Director for Evaluation and Visitor Insights and my co-conspirator for this project. We don’t have the answers, but we are interested in sharing our process as we learn our way into measuring OMCA’s social impact in Oakland.
But do we have any proof to back up that belief? Not yet. How can we articulate that proof in a compelling way to our community of stakeholders? We’re not sure. So thus began our work to measure the social impact of the Oakland Museum of California — an exciting but daunting task. As Deputy Director of the OMCA, I lead the museum’s vision for community engagement and social impact. My colleague Johanna Jones is the Associate Director for Evaluation and Visitor Insights and my co-conspirator for this project. We don’t have the answers, but we are interested in sharing our process as we learn our way into measuring OMCA’s social impact in Oakland.
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