By Rose Hendricks. From The Nonprofit Quarterly. Posted on 5/29/18.
The metaphor of The Planet as Internet seemed promising, since the Internet is something we all experience every day, and the web-like nature of the Internet seemed to accurately illustrate the connections among planetary systems. But what looks good inside the kitchen often fails the taste test on the street.
When this metaphor was beta-tested as a communication tool for members of the public, it failed. In interview after interview, participants showed limited knowledge of how the Internet actually works and, as a result, they struggled to connect the idea of the Internet to the planet and the ocean in particular. From these conversations on the street, it was clear that The Planet as Internet was a no-go.