MUSEUM TRUSTEE ASSOCIATION
  • Home
  • About us
    • Mission
    • Board of Directors
    • Current Members >
      • Institutional Members
      • Individual Members
    • Contact
  • Membership
    • Benefits
    • Types >
      • Institutions
      • Patrons
      • Friends
    • Member Spotlights >
      • Lehigh University Art Galleries
      • Cave Creek Museum
      • Thanksgiving Point
      • The Paul and Lulu Hilliard University Art Museum
      • Wadsworth Atheneum Museum of Art
      • Museum of Man
      • Mingei International Museum
      • Maryland Historical Society
      • The Georgia Museum of Art
  • News
  • Events
    • Spring 2020: Palm Beach >
      • Details
    • Fall 2019: Cleveland, OH >
      • Details
      • Hotel
      • Patron Weekend
    • Forum Scholarships
    • MTA Meet-UP! >
      • Details
  • Resources
    • Templates for Trustees
    • Tips for Trustees
    • Blackbaud Webinar Series
    • Member Resource Library
  • Donate

Your Museum’s Long Tail: Content that Extends Your Mission’s Reach

5/24/2018

0 Comments

 

By Nick Faber. From cuberis.com. Posted on 5/9/18. 

Picture
​This is a cat. It is also a metaphor.

It represents all of the content your museum puts on the Internet.

The cat’s head represents the most popular pages on your museum’s website.

The cat’s tail represents the more obscure pages that only get a few visits a month.

Cat Illustration with Popular Content at the Head and Obscure Content at the Tail

We chose a cat for this metaphor for two reasons.

First, the obvious. If you were to plot your web pages on a curve and sort them by traffic, the shape would look roughly catlike.

But here’s the other reason: Think of the last time you pet a cat. Did you pet its head or its tail?

If this were a real cat, you would probably give its head more attention. If you pet its tail, you might get scratched.

Continue Reading
0 Comments



Leave a Reply.

    ​The Museum Trustee Association views its mission of enhancing the effectiveness of museum trustees as educational and collaborative. As a group of past and current museum board members, we do not see ourselves as a policy-setting organization but rather as a source of information to equip Museum Trustees as they implement field-wide best practices in all of their governance affairs. The sharing of articles and opinion pieces on MTA social media and the News page of our website does not constitute an endorsement or recommendation by MTA, its employees, or its board members. 

    Categories

    All
    And Inclusion
    Art And Law
    Art And Politics
    Art Market
    Board Governance
    Communication
    Data
    Deaccessioning
    DEAI
    Decolonize
    Democracy
    Design
    Diversity
    Endowment
    Equity
    Foundation
    Funding
    Government
    Grants
    MTA Member Museum
    Museum Insights
    Museum News
    Philanthropy
    Restitution
    Social Impact
    Social Justice
    Social Media
    Strategy
    Tax Exempt

    Archives

    November 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    May 2017
    April 2017
    February 2017
    August 2016
    July 2016
    June 2016
    March 2016
    November 2015

    RSS Feed

SIGN UP FOR MTA E-NEWS

Members of the MTA automatically receive the association's monthly emailed newsletter, MTA E-News, and may also take advantage of access to past issues in our archives here.
Donate

BECOME A MEMBER

Become an Individual Member
Become an Institutional Member

​CONTACT MTA

Museum Trustee Association
211 East Lombard Street, Suite 179
Baltimore, MD 21202-6102
410-402-0954

​
Contact Us
© Copyright 2018 Museum Trustee Association. All Rights Reserved.
  • Home
  • About us
    • Mission
    • Board of Directors
    • Current Members >
      • Institutional Members
      • Individual Members
    • Contact
  • Membership
    • Benefits
    • Types >
      • Institutions
      • Patrons
      • Friends
    • Member Spotlights >
      • Lehigh University Art Galleries
      • Cave Creek Museum
      • Thanksgiving Point
      • The Paul and Lulu Hilliard University Art Museum
      • Wadsworth Atheneum Museum of Art
      • Museum of Man
      • Mingei International Museum
      • Maryland Historical Society
      • The Georgia Museum of Art
  • News
  • Events
    • Spring 2020: Palm Beach >
      • Details
    • Fall 2019: Cleveland, OH >
      • Details
      • Hotel
      • Patron Weekend
    • Forum Scholarships
    • MTA Meet-UP! >
      • Details
  • Resources
    • Templates for Trustees
    • Tips for Trustees
    • Blackbaud Webinar Series
    • Member Resource Library
  • Donate