From france24.com. Posted on 4/27/18.
Visitors to Swiss bargain site Qoqa usually end up buying a new drill, a set of luggage or a cheap trip to Marrakesh.
But last December, the website that was created in 2005 with the motto: "We do anything, but it's all for you", proposed a painting by none other than artist superstar Pablo Picasso.
The 1968 painting titled "Buste de mousquetaire" (Musketeer Bust) was offered up at the bargain price of two million Swiss francs ($2.0 million, 1.7 million euros).
Over the course of three days, 25,000 people purchased 40,000 shares, at a price of 50 Swiss francs each, to become the proud owners of the artwork.
Qoqa's main objective with selling a work by arguably the most famous artist of the 20th century was obviously "to go viral" and get people talking about the website, company chief and founder Pascal Meyer told AFP.