From cuberis.com. Posted on 4/30/18.
We live in an era of big data. Everything we view online, every search, every purchase on Amazon is all logged and stored in databases. Remarketing—that creepy experience of seeing online ads that reflect your recent activity—is built on this vast reservoir of our personal data footprints.
From a consumer marketing perspective, leveraging big data is an attractive and powerful capability. If brick and mortar retailers can use data analytics to identify consumer behavior, predicting the best times and best product pairings for in-store end-cap displays to increase sales, then big data will have a big payback. And if online retailers can use remarketing, intention-sniffing algorithms, and keyword analysis to increase sales, big data again can show big results. For business to consumer marketing, the age of big data has been utterly transforming.