By Kaywin Feldman. From apollo-magazine.com. Posted on 5/28/18.
Our audiences are anxious, too. The recent Culture Track study by the cultural strategy firm LaPlaca Cohen pointed out that the third most common motivation for a visit to a cultural institution in America is to ‘decrease stress’. Stress relief won out over other motivations such as ‘giving life a deeper meaning’ and ‘feeling inspired’. The study also identified that millennials are the most stressed of our visitors; not even the young get a break on anxiety.
I don’t often use military vocabulary to describe my world, but the acronym VUCA is one that I have endorsed and adopted. After the end of the Cold War, the US Army War College described the new context in which the world operates in terms of four distinct challenges: