By Mary Carole McCauley, The Baltimore Sun, January 16, 2018
“There was a pent-up desire,” Doreen Bolger, then director of the Baltimore Museum of Art, said, “and free membership has unleashed it.”
There was just one problem: That pent-up desire didn’t last. After initial surges in attendance, museums in Baltimore and nationwide that went free soon resumed losing visitors at alarming rates.
A decade later, museum officials are still scrambling to devise ways to reverse the slide.